Many companies in Florida and across the nation may spend years honing their crafts and creating unique brands that help them stand out in the crowd. Should another party seek to use a company’s property without authorization and profit from its success, that company might be left in search of advice on how to protect its interests. Retail giant Nike has recently filed a lawsuit accusing online store StockX of trademark infringement.
According to reports, Nike has accused StockX of manufacturing and selling items with trademarked material. The company asserts that StockX continues to create non-fungible tokens with Nike brand images without approval. Reports indicate that Nike is attempting to block the other company from continuing to sell these products and seeking an unspecified amount in restitution.
However, representatives from StockX claim that the NFT items that appear in their store are merely digital renditions of shoes the company has received approval to sell. This is not the only case in which NFTs have created conflict, especially in the fashion industry. With the digital nature of such items, it could be difficult to determine how similar matters will unfold. Those who encounter similar trademark infringement concerns may be left in search of advice on how best to safeguard their interests.
Knowing the options
Many companies may wish to protect against the repercussions of trademark infringement, but similar matters can be highly complex in nature. When such issues arise, a person in Florida might benefit from retaining the services of an attorney as soon as possible for guidance on the best course of action with which to proceed. An attorney can help a client understand what to expect from the process and assist in developing a strategy with which to seek the best outcome achievable regarding the future of his or her business.